What are the laws regarding trademarks and naming rights?

Coke-A-Cola uses Stay Extraordinary and they have it trademarked for one of their products. Will I have to relinquish or pay money to Coke-A-Cola if I use that phrase as my business name? (IE: Stay Extraordinary Studios)
Share |
Answered By: Intellectual Property Center, LLC
Maybe, but not necessarily. I would suggest scheduling a meeting with an attorney to discuss your concerns. If you haven't already found on, you can contact our office at 913-345-0900. Good Luck.

Answer Applies to: Kansas
Replied: 8/12/2011

Disclaimer: The response above does not form an attorney-client relationship. This answer may or may not apply to you and should not be relied upon as legal advice. LawQA does not make any representation as to the expertise or qualifications of this attorney. This attorney may or may not be admitted to state bar of your state.

Answered By: Barton Barton & Plotkin
Maybe.. There is no way any lawyer could answer this complex question based on the limited information which you provided. Trademark law is designed to prevent consumer confusion. In particular, the issue is whether consumers will be confused into believing that your business is associated with Coca Cola. I cannot possibly give you advice on that question without knowing many more details about your business. In addition to consumer confusion, it might be alleged that your use of the trademark dilutes its value and harms the reputation of the trademark owner. The issue of dilution is another complex issue, and there is no way any lawyer can advice you on whether you could be liable for dilution based on the limited facts provided. Finally, you should know that Coca Cola is extraordinarily aggressive in enforcing its IP rights. Thus, there is a significant risk that if you go down this road you will face an expensive law suit. It can costs tens of thousands of dollars in legal fees to defend such as suit, so if you decide to go down this road, make sure you have an adequate litigation war chest to defend yourself. If the brand is valuable to your business and you will derive great benefits from it, then go ahead and try. But if this is not a brand that will quickly generate substantial revenues for you, the risks and costs may not be worth the potential benefits.

Answer Applies to: New York
Replied: 7/15/2011

Disclaimer: The response above does not form an attorney-client relationship. This answer may or may not apply to you and should not be relied upon as legal advice. LawQA does not make any representation as to the expertise or qualifications of this attorney. This attorney may or may not be admitted to state bar of your state.

More Questions on Patent


Talk to an Attorney

Input your zip code in the box below to find an attorney in your area today for a case review.

Ask Questions

Ask a local attorney a question for FREE.

Free Answers

FREE answer from a local attorney.

100% Anonymous

Your email is only used to send answers to you.

Ask a Local Attorney

Free Legal Questions & Answers