Can I localize a tradename?

I am going to open my own retail store and I want to use a name that has already been trademarked. I want to localize the tradename by adding our city to the beginning of it (eg Des Moines Sports Center). Will I avoid legal issues if I do this?
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Answered By: Nelson & Lawless
Avoid?

Any answer would be speculation and a guess, since the trademark holder can take action against you anytime they think you are infringing. If the name is made different enough that they do not contend you are infringing, then you will be ok. Your opinion and mine are not the important ones, theirs are.

Answer Applies to: California
Replied: 8/17/2010

Disclaimer: The response above does not form an attorney-client relationship. This answer may or may not apply to you and should not be relied upon as legal advice. LawQA does not make any representation as to the expertise or qualifications of this attorney. This attorney may or may not be admitted to state bar of your state.

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